How Does/Can Social Media Impact Your Supply Chain and/or Business Strategy?

Of late there has been a lot of talk about the influences that social media plays in almost all the things we do in our daily lives. In fact, many people have argued that this new median for reaching larger audiences is now starting to affect the ways organizations conduct business, build relationships, and increase sales throughout the world while enhancing supply chain operations. Or is it?

As customer wants and the business landscape continues to change, we must also continue to look for ways to integrate social media into our daily business activities if we want to continue achieving the type of long-term growth most of us are looking for, or the old adage “innovate or die.” In a recent blog post (Cunha, 2011) discussed some of the ways that we can connect customers with things they want to buy in it what he terms “the Connected Experience” by discussing four important concepts (1) ERP, (2) Real-Time, (3) China, and (4) Software, while offering several detailed explanations of each.

(1)Enterprise Resource Planning (ERP)- the corner stone of the supply chain, which offers a company the ability to plan, analyze, and/or implement new strategies in a timely manner in order to produce enough product in real-time. That is if the organization realizes the strengths and weaknesses in what their system(s) can do such as integrating your ERP system with a reputable Customer Relationship Management (CRM) system in order to track customer issues with product quality, other opinions, and reviews or through other medians such as Social Media.
(2)Real-Time- what many purchasing decisions are based on, especially now with social media, as these medians offer leaders the ability to track potential purchase decisions simply by tracking the number of likes, dislikes, comments, and/or discussions through almost any social media site, which is extremely important in small and large purchases alike.
(3)China- the research continues to show China a leader in retail marketing by their continued success in online trading platforms such as Alibaba, Made in China, Global Sources, etc. It is no secret that these as well as other social media sites such as Twitter and Facebook have and will continue to allow China and others the ability to reach mass audiences while streaming the way the products are purchased, distributed, and consumed all over the world. Either organizations will have to get on board or be left behind.
(4)Software- with a number of different enterprise systems available to organizations (ERP, VMI, APS, etc) obviously the key here is to understand what system can offer you the best ways to analyze data in order to make additional long-term strategic decisions. If you use one if not more of these systems with a mix of social media sites, you should be able to segment, create benchmarks, and correlations between your software solutions and your bottom-line results.

(Cunha, 2011) identified four important and relevant items that can help you and/or your organization collect, analyze, and assemble new ways to reach more people, hence streamlining your supply chain functionality. Regardless of the reasons, you use social media, it is becoming more important now a days to use it, and if you don’t then later you will more than likely end up asking yourself why you didn’t. As more and more companies continue to build their online presence, more and more people and businesses will continue to make purchases, while influencing others within their network to make the same purchases, which should indicate that your social networks can not only grow your business but also encourage new strategies for those involved in making strategic supply chain decisions. Ultimately, social media will never replace personal relationships but it should allow companies to build leaner supply chains, while connecting more brands with more consumers for any organization that competes in the market today.

Lastly, (Cunha, 2011) analysis like many of the others that I have continued to review over the course of my Doctoral work provides yet a few more reasons why this subject matter is extremely important not only to the continued evolution of supply chains systems but any system that social media has/will impact in the years ahead. Of course, other opinions, ideas, and suggestions are what will ultimately decide who, what, when or where consumers make a purchase but this subject should continue to drive business and purchasing decisions in some fashion in the foreseeable future, hence why this is such as important piece of the work that I continue to report and conduct. Of course, I am always up for your opinions and you can also contact Mr Cunha through my references at the bottom of this page.

Until, next time continuing smiling, achieving, and dedicated, as we all look for answers to the social media maze-- Cheers

References
Cunha, L. (2011). What does social media mean to your supply chain? Warehouse Management Systems Guide, retrieved on May 6, 2011 from: http://www.warehousemanagementsystemsguide.com/blog/social-media-supply-chain-042711/

Electronic Data Interchange (EDI) as a Complement for Enterprise Resource Planning (ERP) and Supply Chain Management (SCM)

Although many of the technological advancements occurring within Supply Chain Management (SCM) are still considered by many to be in their infant stage(s) (Bendoly, Bachrach, Wang, & Zhang, 2006) discuss how Enterprise Resource Planning (ERP) advancements could lead to additional technological advancements in systems such as online ecommerce medians. As a result of this analysis, a new way could then help an organization secure additional vendors and system advancements in a process termed “e-procurement.” Describing e-procurement as a form of Electronic Data Interchange (EDI), Bendoly et al (2006) created a framework for those individuals that are involved in international purchasing decisions of their firms through online medians. Three benefits of EDI systems described were (1) the elimination of domestic market boundaries, (2) the introduction of new international suppliers, and (3) the ability to conduct transactions that are more efficient.

In order to substantiate the data proposed within past theories and concepts, Bendoly et al (2006) conducted a study by examining the different components of EDI systems, which they also found helped reduce material costs, while streamlining other organizational processes such as those found in ERP systems of many international supply chains. Bendoly et al (2006) examined 72 cases, which claimed e-procurement activities conducted online increased profit margins while decreasing overall costs. The results of this analysis combined with the previous literature showed a potential link between the benefits of implementing an ERP system and other emerging technological advancements. In addition, Bendoly et al (2006) showed that those organizations that utilized online e-procurement, EDI, or ERP systems and practices were the ones that could compete with like businesses regardless of the market or location.

The rapidly changing and evolving world of business technologies are giving way to additional technological advancements that are allowing many small businesses now to compete directly with their larger counterparts. Bendoly et al (2006) showed several of the evolving systems (ERP, EDI, and e-procurement) which are helping organizations compete on a global scale. Regardless of the system that an organization utilizes to build relationships and grow their business it is important to understand the tools available to them. As e-commerce becomes a normal part of any businesses long-term strategy, ERP, EDI, and e-procurement will become even more important to organizations. Since Small-to-Medium Enterprises (SMEs) are usually late adopters, of most technological advancements, it then becomes even more important for these organizational leaders to understand how these systems or others (i.e. those discussed in previous posts such as CRM, SCM, etc) operate. This is where I come in, in each post, I have been discussing not only the benefits of such technological systems, but some of the drawbacks leaders’ face, as they decide which system is right for their organization. EDI is yet another spoke in a complex wheel of technological advances that leaders need to be aware of. With the help of many scholarly pieces, over the days and weeks ahead I will continue to report my findings in search of the best systems adoption for not only SMEs but also Multi-National Corporations (MNCs), as I get ready to conduct real world research into some, if not all of these discussed systems. In the meantime, any comments, suggestions, or real world experiences you can offer please take the time to comment, as this is the best advice we can give leaders faced with a major purchase decision or implementation such as ERP, CRM, EDI, etc.

Of course make sure to keep smiling, as this truly breeds success, as we all look to achieve more!

Reference
Bendoly, E., Bachrach, D. G., Wang, H., & Zhang, S. (2006). ERP in the minds of supervisors. International Journal of Operations & Production Management, 26(5), 558.

Do the Ends Justify the Means for an ERP Implementation?

Yesterday I discussed some of the reasons why Enterprise Resource Planning (ERP) has helped many organizations achieve some of their International Strategies. Today, I am looking at how a company’s culture can affect Enterprise Resource Planning (ERP) initiatives within an organization. Using a previous model that consisted of cultural and linguistic concepts developed by Antonio Gramsci, (Willis and Chiasson 2007) provide some helpful insights into why negotiations and debates that occur across organizational sub-groups can make it difficult to achieve technical or cultural change based on democratic participation. Since ERP implementation provides an organization with the opportunity to enhance their business and management processes and/or strategies through technical change, Willis and Chiasson implemented a case study that examined the positive and negative effects of normative and spontaneous grammars. In other words, since ERP, implementation is affected by an organizations culture, then the organization’s culture must change first before any type of software implementation takes place, which was the objective of the research.

By analyzing the different ways that groups within a company interact with one another during a major software implementation effort, (Willis and Chiasson 2007) found three normative phrases present in an ERP implementation project (1) a new way to manage, (2) best practice, and (3) professionalism.

(1) A new way to manage- an opportunity that surfaces as a result of the restructuring of an organizations systems (i.e. software implementation)
(2) Best practices- the unification of management interests with local practices or in this case ERP system implementation and employee satisfaction
(3) Professionalism- to move up the corporate ladder while maintaining ones personal interests with that of the company or threatening the sub-cultures of the organization through the implementation of an ERP initiative

Using these three narrative phrases (Willis and Chiasson 2007) were able to determine managers that expect change and prepare for change, while using best practices and professionalism would be the ones “organizations” that develop key negotiation strategies, which unite software implementation “ERP” with that of the corporation. Because of this strategy, ongoing negotiations taking place between management and sub-groups would be minimized and ERP implementers “management” would recognize the need to prepare their company culture(s) better before making such a software purchase.

As I continue to review different scholarly articles that deal with ERP systems (Willis and Chiasson 2007) describe yet another viewpoint of how ERP system implementation can have both positive and negative effects on a corporation’s employee culture, which makes this another important piece in the puzzle that I have and will continue to examine over the next several weeks.

And, as usual, any comments, questions, or suggestions are always welcome and remember to Keep Smiling!

Reference
Willis, R. and M. Chiasson (2007). Do the ends justify the means? A Gramscian critique of the processes of consent during an ERP implementation. Information Technology & People 20(3): 212.

Why Companies are Aligning Enterprise Resource Planning (ERP) Systems with their International Strategies

With the continued globalization of economies and organizations throughout the world, many companies have or are turning to Enterprise Resource Planning (ERP) to meet organizational goals, or are they? (Madapusi and D'Souza 2005) agree, but caution managers to be careful and not to mis-align the organizational ERP systems with their international strategies, as this more often than not will result in poor business performance. For that reason, the authors identify three important areas that executives should address when using these systems (1) “systems configuration, (2) information architecture, and (3) systems roll-out to reap the benefits of ERP systems alignment.”

In fact and according to (Madapusi and D'Souza 2005) those executives that correctly align new or developing ERP systems with their international strategies were found to outperform their competition, which ultimately lead to additional organizational growth. Therefore, once executives decide on an ERP alignment strategy, they must chalk out a future configuration for the system that touches on all three of the previously identified problems, while making sure that they will align properly with their international strategy and future growth plans. Based on this premise the authors recommend five strategies that managers should need to be aware of when implementing or advancing an ERP system.

(1) Make sure to appoint a senior level executive before rolling out any type(s) of program
(2) As much as people pretend to think that ERP systems are “magical” the fact is that benefits derived from ERP systems come from carefully configured system(s) that should be well planned out and implemented throughout the entire organization, plan, plan, plan
(3) Make strategic, tactical, and operational plans to fully leverage an international ERP system
(4) Any international organization that utilizes an ERP system needs to remember that successful alignment of systems will also require flexibility to allow for newly evolving systems
(5) Make sure that the company has the correct personal in the correct positions in order to leverage the entire ERP system on an international level

Madapusi and D. D’Souza, help readers understand the complex nature of international enterprise resource planning. As more and more companies, continue to compete on an international basis, these same companies will be forced to re-think the ways they conduct business. The fact is that conducting business on an international level requires most organizations to use these types of systems, as these systems help companies streamline their operations while providing real-time data. Companies that have a global business enterprise strategy in place before implementing a new system will be the ones to operate more efficiently. Enterprise resource management is not just a technological challenge it is an important change to almost all components of a business, so executives need to also make sure to ask what will be enhanced if we implement an ERP system? What will be diminished if we implement an ERP system? Etc. Over the last two years, I have continued to mine information on ERP systems along with the different ways these systems are helping Small-to-Medium Enterprises (SMEs) procure vendors while competing with larger organizations on a global scale. (Madapusi and D'Souza 2005) provide another view of some of the benefits and drawbacks that company leaders face with ERP implementation and this viewpoint is another good find into my continued analysis of the supply chain and technological systems (i.e. SCM, CRM, ERP, etc).

Of course, any comments, questions, or suggestions are always welcome and remember to Keep Smiling!

Reference
Madapusi, A., and D. D'Souza (2005). Aligning ERP systems with international strategies. Information Systems Management 22(1): 7.